Quantify What Your Firm Could Earn with Stronger Position, Instruction & Resolution

In three minutes see where revenue is leaking — and how the PIR Flywheel™ recovers it.

How the Steps Work Together

Step 1 (Position) quantifies the size of your market and how many potential clients you currently reach.
Step 2 (Instruct) measures how effectively those contacts convert into instructions.
Step 3 (Resolve) turns those improved instructions into clear financial outcomes—total fee revenue, partner profit, and estimated firm value growth.

Each stage compounds the next: broader reach → higher conversion → greater revenue → stronger valuation.

STEP 1 — MARKET SIZE & REACH (Position)

Identify the total market, your database coverage, and who remains unreached.

1️⃣ Total decision-makers in target market

2️⃣ Qualified contacts in CRM

3️⃣ Contacted in last 12 months

4️⃣ Average matter value (£)

5️⃣ Matters per client per year

Why this matters: Reveals the scale of untapped market potential before any extra activity.

STEP 2 — CONVERSION & DEMAND (Instruct)

Measures how effectively contacts and enquiries become paying instructions.

1️⃣ Average monthly enquiries

2️⃣ Current enquiry → instruction rate (%)

3️⃣ Target conversion rate (%)

4️⃣ Contact → enquiry rate (%)

5️⃣ Referral partners active

6️⃣ Knowledge outputs per month

Why this matters: Shows how operational systems and authority convert market reach into real instructions.

STEP 3 — FINANCIAL IMPACT (Resolve)

Converts the instruction growth from Steps 1 & 2 into fee revenue, partner profit, and estimated firm value increase.

1️⃣ Active fee earners

2️⃣ Average billable hours per year

3️⃣ Average hourly rate (£)

4️⃣ Partner profit share (%)

5️⃣ Valuation multiple (× annual profit)

Why this matters: Links real inputs to visible financial outcomes—no finance jargon, no guesswork.

STEP 4 — CALCULATE YOUR FIRM'S REVENUE GAIN

STEP 5 — JOIN THE AUTHORITY AUDIT WAITLIST

Demand Is High. Access Is Limited.

Over 170 managing partners have already joined the PIR Authority Audit Waitlist this quarter.

The PIR Authority Audit reveals exactly how firms like yours are converting visibility into valuation growth. We release only a small number of audits each month to ensure every firm receives a bespoke analysis. Joining the waitlist signals your interest and locks in early-access priority when the next intake opens.

Audits are by invitation only. Waitlist members are first in line when new allocations open.

See Your Full PIR Audit

20-minute partner session mapping exact levers to close your revenue gap.

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